The hospitality interior design speciality is probably the most competitive and demanding of all. When recommending a restaurant renovation to a friend or sharing a review online, a great ambience is discussed in the same breath as the food and the service. It is important for owners to realise how the interiors of an establishment in this category directly influences its revenues and hence its overall success.

Planning the interior design of an F&B establishment requires a deep understanding of the business and operations involved. Having worked with several in the category, JCW Design Gallery is well equipped to cater to all kinds of F&B projects.

Understanding the business

For the food and beverage industry, it is of utmost importance to understand the mode of operations for specific types of business models. These business models include:

  • Fast Food

  • Cafes

  • Coffee Shops

  • Food Courts

  • Hawker Centres

  • Restaurants

  • Fine Dining

  • Speciality Food Shops

  • Food Kiosks

  • Pubs

  • Night Clubs

  • Dance Clubs

  • KTV Lounges

  • Bistros

Understanding the requirements of each business model is important for deriving the proper flow for the entire layout.

Understanding details

At JCW Design Gallery, we pay attention to every little detail. We do our research well and try to get as much information from our clients to ensure the perfect deliverable. Some crucial questions we require answers to are:

  • Setting– It is important to create a setting that customers can feel a connection with.

    • Is the preferred theme casual or formal?

    • Who are the targeted customers? Are they upscale (upmarket?), mid-scale (mid-range?) or budget?

    • What kind of ambience is desired: family, romantic or corporate

    • What kind of food do you serve: quick bites or elaborate meals?

    • Do the price points match the setting?

  • Functional design –

    • Can staff move about freely to ensure customers are served quickly

    • Are the traffic patterns well planned to ease congestion for staff and customers?

  • Defining space – In most F&B spaces, zoning for each area within the space becomes

    • If the music is going to be too loud, would you like a private booth/ space where the music is controlled?

    • Do you require a kids play area?

    • What seating arrangements would you prefer (around the bar, open air, indoors)

    • Would you need a nook for the DJ?

Adding Decor Elements

The most discussed design or decor is probably that of an F&B establishment. People pay for a restaurant’s ambience or for the mood of a pub. With our in-house experts, you are going to be in safe hands. There are various ways of incorporating decor in such an establishment.

  • Decor can act as a great means for defining spaces through its visual elements such as flooring materials, screens, wall finishes.

  • Visual experience – With our knowledge and experience of F&B decor and restaurant interior design we will analyse how to enhance the guest experience through the application of materials, textures and

  • Colour palette– Colours can be a psychological factor which conveys the character of the ambience thus providing an ideal backdrop for culinary For example, rich and bright colours such as red, yellow and orange are great for enjoying spicy food, whereas white, gold and silver can create a very premium and luxurious feel.

  • Acoustic management – Textures and shapes can present a pleasurable sound environment or create a Installation of acoustic materials such as ceiling boards, wall coverings, carpets and draperies are great for absorbing and eliminating unwanted sound effects.

  • Lighting – Brightly lit spaces with high ceilings convey a sense of energy and vitality, while a warm dimly-lit area creates a sense of One common application for lights is to dramatise focal points by shooting a strong and bright beam directly on an object or a specially textured wall.

  • Creating volume – Ceiling designs can bring out the character of the design theme, while defining space in an otherwise open The height of the ceiling can also modulate a room’s sense of openness or intimacy. Having split levelled ceilings can also visually increase the sense of volume for an otherwise low headroom.

We are great at what we do, and our professional and creative team of vastly experienced and dedicated designers can provide you with wonderful ideas to suit both your aesthetic and functional needs. We take ownership of the entire coordination and implementation process while providing detailed updates at every single stage.

To view our completed interior design projects click here

For more details call as at +65 83601588